Jilly Tykes
A tiny companion for big days
Jilly Tykes is a little handmade character made for the moments that matter — the exciting ones, the nerve-wracking ones, and the proud ones you never want to forget. Small enough for a pocket or school bag, soft enough to hold or squeeze, and full of quiet character, Jilly is there for brave little moments.
Meet Jilly
The little pal for the big stuff
Jilly isn't just a cuddly keepsake. Jilly is the little pal who comes along for the big stuff.
The first day. The big game. The exam. The sleepover. The appointment. The moment you have butterflies in your tummy but do it anyway.
Jilly peeks out of pockets, hangs from school bags, sits on desks, waits nearby, and quietly becomes part of the story. Then afterwards, Jilly stays as a reminder: you did it.
The Story
Where Jilly comes from
Jilly Tykes comes from the tiny space between feeling nervous and finding your courage.
That is why Jilly turns up when someone has a big day ahead — tucked into a blazer pocket before assembly, clipped to a bag on the first day back, sitting nearby during revision, or waiting afterwards as a soft reminder of what someone got through.
Every Jilly is handmade to feel personal, meaningful and quietly encouraging.
Adventures
Jilly's little adventures
Assembly Day
The school hall feels huge. Everything sounds loud. Jilly peeks from a pocket and comes along for the first brave step.
Piano Day
Hands ready. Heart thumping. Jilly waits nearby while the music begins.
Match Day
Boots on. Kit ready. Big whistle coming. Jilly is the lucky little charm cheering from the sidelines.
Appointment Day
Not every brave moment looks the same. Sometimes it is just turning up. Jilly sits quietly in a coat pocket, there for comfort.
Sleepover Day
A new place. A funny wobble. A big adventure. Jilly comes too.
Revision Day
Books open. Notes everywhere. Jilly sits on the desk like a tiny reminder to keep going.
You Did It Day
Sometimes the bravest bit is over. That is when Jilly becomes part of the memory — a little keepsake that says, look how far you've come.
Seasonal
Events & Seasonal Jillys
A little Jilly for every celebration throughout the year.
Personalise
Made to fit the moment
Each Jilly can be tailored to feel personal. Choose colours, add a theme, and create a Jilly for the day that matters.
Football strip colours
School colours
Occasion themes
Name tag or initials
Gift message
Keepsake for a proud day
Small enough to hold. Big enough to mean something.
Jilly is designed to be more than a gift.
A pocket pal for a big event. A little confidence boost on a school bag. A quiet reminder on a shelf or desk. A keepsake that holds the feeling of a moment someone got through.
How It Works
From choosing to keeping
Choose your Jilly
Start with a classic Jilly or choose a themed version for a special day.
Make it personal
Pick colours and details that make it feel just right.
Carry it through the moment
Pop Jilly into a pocket, clip it to a bag, or keep it close.
Keep it afterwards
When the day is done, Jilly stays as a reminder of courage, comfort and proud little wins.
Stay Connected
Follow Jilly's adventures
Every week, Jilly pops up for another brave little moment — from first days and football days to revision days and proud little wins. Come along and see what Jilly gets up to next.
Find a Jilly for someone's big day
Whether it is for luck, comfort, courage or celebration, Jilly is made to come along for the moment — and stay afterwards as part of the memory.